Who is this guy?

Christopher Smith. Nice to meet you. I’ve been a Mac user almost as long as the Mac has existed, and I’ve spent my career focused on Apple technology. I’ve held roles as an Enterprise Account Manager, Systems Administrator, Consultant, Support Advisor, and Support Engineer, among others.

I spent 18 years of my career working for Apple. I started that journey in a retail store, where I had a job title that some have called pretentious. I even led a Mac Genius team for a while back then, before moving on to work in Enterprise Support for about 16 years. I held numerous roles in Enterprise Support, where I directly and indirectly supported IT staff at Fortune 1000 companies and some of the largest educational institutions in the United States and around the world.

Since 2022, I’ve been working as a Systems Architect for Bloomberg, putting insider knowledge to practical use in a complex deployment.

TL;DR - I build solutions to complex and often annoying problems to make managing Macs easier. I’ve done that for about 25 years now.

What’s up with the site name?

I’ve got a lot of stories — both good and bad — that I can tell about working in customer support, but I generally save those for people who know me personally. The site name comes from a customer interaction way back when I led that Mac Genius team in an Apple Retail Store. A customer who had a good experience working with the staff at our store made a comment that “y’all aren’t like those so-called Geniuses at the [redacted] Apple Store, because you actually know what you’re doing.” I found the phrase “so-called genius” entertaining, and I’ve continued to use it ever since.